Email marketing certainly has a set of unique advantages over other types of marketing, both online and offline. Perhaps one of the most significant advantages of email marketing is the ability to reach a worldwide audience with minimal effort. This ebook will show you the advantages and disadvantages of email marketing and provide some insight into how to plan and execute an effective email marketing campaign.

Some of the topics covered:

• Advertise, Do not Spam

• Creating Email Lists for Marketing Campaigns

• Understanding Email Marketing

• Why Not Email Marketing?

• The Reaction to Your Email Marketing

• Email Marketing Strategies

• Is Your Email Marketing Spam?